What to buy in Milan: A guide to the latest trends in 2024
As the fashion capital of the world, Milan attracts countless fashion lovers to make pilgrimages every year. Whether it's luxury brands, independent designers or high street trends, we can meet your needs here. This article will combine the hot topics and hot content on the Internet in the past 10 days to compile the latest Milan shopping guide for you to help you easily choose the most popular items.
1. Hot trends in Milan in 2024

Based on recent discussions on social media and fashion bloggers, here are the hottest Milanese fashion trends right now:
| Trend | Represent the brand | Recommended items |
|---|---|---|
| Minimalism is back | Prada, Jil Sander | Silhouette suit, solid color dress |
| Retro sports style | Gucci, Fendi | Sports jackets, retro sneakers |
| sustainable fashion | Stella McCartney,Marni | Environmentally friendly material bags, recycled fabric clothing |
| Bright color outfit | Versace, Moschino | Fluorescent shirts, contrasting accessories |
2. Recommendations for must-visit shopping destinations in Milan
There are many shopping destinations in Milan. Here are some of the most popular areas for tourists and locals:
| shopping area | Features | Represent the brand |
|---|---|---|
| Via Montenapoleone | Luxury flagship store gathering place | Gucci, Louis Vuitton, Dolce&Gabbana |
| brera district | Designer brands, niche buyer stores | Off-White, Acne Studios |
| Via Como | High street brands, affordable fashion | Zara, H&M, COS |
| canal zone | Vintage markets and second-hand shops | Vintage clothing, handmade jewelry |
3. Milan Shopping Tips
1.Tax refund policy: Non-EU tourists can enjoy a 12%-13% tax rebate for purchases over 155 euros. Remember to keep your shopping receipt.
2.discount season: January and July are Milan’s traditional discount seasons, with discounts of up to 50% on some brands.
3.Try-on service: The sizes of Italian brands may be on the small side, so it is recommended to try them on before purchasing.
4.Matching suggestions: Milanese people pay attention to the overall look, so you might as well buy some versatile items, such as neutral-colored coats and classic bags.
4. List of must-buy items in Milan in 2024
According to recent recommendations from fashion bloggers and buyers, the following items are the most worth buying in Milan this year:
| Category | Recommended brands | Budget range (Euros) |
|---|---|---|
| leather jacket | Prada, Bottega Veneta | 800-2000 |
| designer handbags | Gucci Jackie、Fendi Baguette | 1000-3000 |
| vintage jeans | Diesel,Dsquared2 | 200-500 |
| handmade leather shoes | Tod's, Santoni | 400-1200 |
Conclusion
The fashion charm of Milan lies not only in the brand, but also in its unique matching culture and cutting-edge trend sense. No matter what your budget, you can find your favorite item here. I hope this guide can help you easily complete your Milan shopping trip and wear Italian-style luxury!
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