What conditioner does everyone use? Analysis of popular hair care products and trends on the Internet in the past 10 days
As a must-have for daily hair care, conditioner has always been a hot topic among consumers. Through the analysis of hot topics and e-commerce data across the Internet in the past 10 days, we sorted out the most popular hair conditioner brands, ingredient trends and user preferences to help everyone quickly understand market trends.
1. Top 10 popular hair conditioner brands on the Internet
| Ranking | brand | Popular products | core selling point | Monthly sales volume of e-commerce platform (10,000+) |
|---|---|---|---|---|
| 1 | Pantene | Three Minute Miracle Conditioner | Quick repair, cost-effective | 15.2 |
| 2 | Shiseido | Fino hair mask | Deeply nourishing, popular internet celebrity | 12.8 |
| 3 | Kérastase | Platinum Revitalizing Conditioner | High-end repair and salon-level care | 8.5 |
| 4 | L'Oreal | Essential oil nourishing conditioner | 8 kinds of plant essential oils | 7.9 |
| 5 | Schwarzkopf | Cashmere butter conditioner | Non-destructive perm and dye repair | 6.3 |
2. The effects of hair conditioner that consumers are most concerned about
| Function type | Attention ratio | Representative ingredients |
|---|---|---|
| Repair damaged | 34% | Keratin, amino acids |
| Smooth and anti-frizz | 28% | Moroccan oil, coconut oil |
| Oil control and anti-dandruff | 18% | Salicylic acid, tea tree essential oil |
| Color fixation after dyeing | 12% | Vitamin E, UV filter |
3. New trends in hair conditioner consumption in 2023
1.The rise of constituent parties: Nearly 60% of consumers will study the ingredient list, and searches for new ingredients such as ceramides and probiotics have increased by 200% year-on-year.
2.Scenario care: Morning quick-acting (leave on for 1 minute) and night-time repair products are clearly differentiated, among which the sales of leave-in conditioner increased by 45% year-on-year.
3.sustainable packaging: Attention to products with refill designs has increased by 78%, and environmentally friendly brands are more favored by Generation Z.
4. Buying Guide for Different Hair Types
| hair type | Recommended product features | Recommended frequency of use |
|---|---|---|
| oily hair | Silicone-free, containing mint/tea tree ingredients | 2-3 times a week (only for ends of hair) |
| dry and damaged | Contains keratin, highly moisturizing oil | Use after every shampoo |
| Dyeing and perming hair | Acidic conditioner with pH 4.5-5.5 | Combined with hair mask once a week for deep conditioning |
5. Expert advice
1. The amount of conditioner should be controlled at 5-7ml (about the size of a one-yuan coin). Excessive use will cause an imbalance of scalp oil.
2. Apply 2-3 cm away from the hair roots, massage for no more than 3 minutes, and keep the water temperature below 38°C.
3. Seasonal replacement: In summer, it is recommended to use UV protective ingredients, and in winter, it is recommended to use moisturizing products such as shea butter.
From the above data analysis, it can be seen that modern consumers’ demand for hair conditioner has upgraded from basic cleaning to precision care. When choosing products, it is recommended to first judge the elasticity of the hair through a "tensile test", and then match hair care products with different functions according to the specific damage situation to achieve the best maintenance effect.
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