What color coat to wear in spring? Analysis of popular color trends in spring 2024
As the temperature warms up, spring dressing has become a hot topic on the Internet recently. According to statistics from major fashion platforms and e-commerce data, the following is an analysis of the most watched spring coat color trends in the past 10 days (March 2024):
| Ranking | color name | Search volume share | Representative single product |
|---|---|---|---|
| 1 | Sakura powder | 32.5% | short knitted cardigan |
| 2 | mint green | 28.7% | oversize trench coat |
| 3 | Creamy yellow | 19.2% | denim jacket |
| 4 | haze blue | 12.6% | work jacket |
| 5 | taro purple | 7.0% | short leather jacket |
1. Color analysis of hot styles in spring 2024
1.Sakura powder: has become the biggest dark horse of this season. The number of notes related to Xiaohongshu has increased by 210% in a single week. The combination of pink suit + white inner wear frequently appears in celebrity street photos. Soft tones are suitable for Asian skin tones. Matching suggestions:
| Matching plan | Suitable for the occasion |
|---|---|
| Pink jacket + light blue jeans | daily commute |
| Pink trench coat + beige dress | Date and travel |
| Pink jacket + black wide-leg pants | fashion street photography |
2.mint green: Listed by Pantone as the key color for spring and summer 2024, the Weibo topic #Mint Green Outfits has been read 120 million times. The whitening effect is outstanding, and jackets made of cotton and linen are especially recommended.
3.Creamy yellow: Continuing last year’s popularity, this year’s trend is more towards matte texture. Douyin's "Cream Yellow Jacket" topic video has more than 80 million views. It is suitable for matching:
| skin color type | Recommended saturation |
|---|---|
| cold white skin | High brightness lemon yellow |
| Warm yellow skin | Low saturation goose yellow |
2. Inventory of celebrity demonstrations and outfits
According to Weibo’s fashion V, the color distribution of jackets taken recently by celebrities at the airport is as follows:
| Artist name | coat color | Brand | Number of likes |
|---|---|---|---|
| Yang Mi | Sakura powder | Balenciaga | 248,000 |
| Xiao Zhan | haze blue | Prada | 385,000 |
| Liu Shishi | mint green | Max Mara | 196,000 |
3. Analysis of consumer purchasing behavior
Taobao data shows that the top three colors and price ranges of spring coat sales are:
| color | Average price (yuan) | return rate | Praise keywords |
|---|---|---|---|
| Sakura powder | 359 | 6.2% | Whitening, age reduction |
| mint green | 428 | 8.5% | Unique and fresh |
| Creamy yellow | 287 | 5.1% | Versatile and gentle |
4. Suggestions from professional designers
1. Color matching principles: recommended in spring"Tonal Gradient"Rules, such as a mint green jacket paired with a dark green inner, create a layered look.
2. Material selection: Thin cotton and linen materials are more in line with the characteristics of spring and are popular recently."Jelly texture"Search volume for PVC jackets increased by 145%.
3. Functional trends: withSun protection functionThe light-colored coat has become a new selling point, and the monthly sales of a certain brand of sun protection windbreakers exceeded 20,000 pieces.
5. Analysis of regional differences
There are significant differences in color preferences across regions:
| area | Preferred color | climatic factors |
|---|---|---|
| South China | mint green | hot and humid |
| North China | Sakura powder | Dry and windy |
| East China | haze blue | Rainy and humid |
In summary, the colors of spring coats in 2024 are presentedLow saturation, high brightnessThe characteristics not only retain the vitality of spring, but also enhance the texture of the outfit through soft tones. It is recommended that consumers choose the most suitable spring color based on their skin color characteristics and actual needs.
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