What brand is Deicy? Reveal the fashion darlings that have been hot topics on the Internet in the past 10 days
Recently, the brand Deicy has appeared frequently on social media and fashion forums, becoming one of the hot topics in the past 10 days. Many consumers are curious"What brand is Deicy?"This article will combine hotspot data from the entire network to provide you with an in-depth analysis of the brand’s background, popular products and recent discussion focuses.
1. A quick overview of Deicy brand background
Deicy is a luxury women's clothing brand from Japan. It was founded in 2001 and is known for its sweet and romantic design style. Its name is derived from the combination of the French "Déjà vu" (sense of sight) and the English "icy" (ice), which means "a familiar feeling as pure as ice and snow."
| Brand basic information | Data details |
|---|---|
| Founding time | 2001 |
| birthplace | Tokyo, Japan |
| price range | 800-5000 RMB |
| core consumer groups | Urban women aged 20-35 |
2. Analysis of the popularity of the entire network in the past 10 days (data statistics period: X month X day - X day, 2023)
| platform | Amount of related topics | Hot search highest ranking |
|---|---|---|
| 128,000 | No. 9 on the hot search list | |
| little red book | 56,000 notes | Fashion list TOP5 |
| Tik Tok | 320 million plays | The 3rd most popular challenge |
| Station B | 480 videos | Fashion District Weekly Ranking No. 7 |
3. Three key factors that detonate hot spots
1.Celebrity style effect: Recently, Deicy items have appeared in the private clothes of many female celebrities, especially the woolen jackets and lace dresses from its 2023 autumn and winter series.
2.Limited joint model release: The "Sakura Fairy Tale" series that the brand collaborated with Japanese illustrators saw a 320% increase in Xiaohongshu-related notes within 10 days.
| Popular items TOP3 | reference price | Platform discussion volume |
|---|---|---|
| bow pearl sweater | 1899 yuan | 21,000 items |
| diamond pattern handbag | 2599 yuan | 18,000 items |
| chiffon floral skirt | 1299 yuan | 15,000 items |
3.Overseas purchasing disputes: Since the brand has not yet opened an official store in mainland China, the number of discussions about genuine purchase channels has surged, and the number of reads on related topics has exceeded 80 million.
4. Real consumer evaluation data
| Evaluation dimension | Proportion of positive reviews | Mainly negative feedback |
|---|---|---|
| Design sense | 92% | Some styles run small |
| Material workmanship | 85% | Controversy over price-performance ratio of high-priced items |
| brand tone | 88% | The style is too sweet |
5. Purchase suggestions and channel analysis
Currently, Deicy is mainly sold through the following channels:
1.Japan official website direct mail: International delivery is supported but shipping costs are higher.
2.Brand overseas flagship store: Available on some cross-border e-commerce platforms
3.Purchasing service: Pay attention to distinguish the authenticity. It is recommended to choose a purchasing agent with a physical store guarantee.
6. Forecast of future trends
According to fashion industry analysts, Deicy may carry out the following actions in 2024:
• Open the first physical store in mainland China (probability 72%)
• Launch limited collaboration models with domestic designers (65% probability)
• Enter the official flagship store of a mainstream e-commerce platform (58% probability)
From the above analysis, it can be seen that Deicy, as a representative of Japanese affordable luxury brands, is forming a new fashion trend in the Chinese market with its unique design aesthetics and precise marketing strategies. For consumers who pursue sophisticated and sweet style, this brand deserves continued attention.
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