How do salesmen in decoration companies run their business: hot topics and practical strategies on the Internet
In the fiercely competitive decoration market, the salesperson's ability to attract customers directly determines the company's performance. Combining hot topics and industry trends across the Internet in the past 10 days, this article provides structured solutions for decoration salesmen from three dimensions: data insights, customer acquisition channels, and speaking skills.
1. Analysis of hot topics in the decoration industry in 2024 (last 10 days)
| Ranking | hot topics | search volume index | Related business opportunities |
|---|---|---|---|
| 1 | Old house renovation package | 285,000 | Land promotion and property cooperation in old communities |
| 2 | Smart home integration | 192,000 | Precision marketing of high-end real estate |
| 3 | Environmentally friendly decoration materials | 158,000 | Parent-child family customer development |
| 4 | Small apartment space renovation | 124,000 | Conversion of young tenants to landlords |
2. Practical Guide to 6 High-efficiency Customer Acquisition Channels
1.Online channel matrix: Douyin/Xiaohongshu publishes an average of 3 real-life videos of construction sites every day. In conjunction with the topic #Decoration Pitfall Guide, the actual customer acquisition cost has been reduced by 40%.
2.Offline scene penetration:
| scene | Implementation points | conversion rate |
|---|---|---|
| New real estate station | Move in 1 month before handover and provide home inspection services | 18-25% |
| community marketing | Storage and renovation salon held on weekends | 12-15% |
3.Different industry alliance: Jointly launch the "Decoration + Home Appliances" package with home appliance stores, and the commission sharing ratio is recommended to be controlled at 8-12%
3. Golden Words Template for Customer Communication
| Customer type | Core pain points | discourse structure |
|---|---|---|
| newlyweds | Limited budget/environmental protection needs | "The newlywed customers in XX community we served last month saved 30% of their budget by using environmentally friendly boards. This is the test report..." |
| improvement owner | Low space utilization | "We have renovated 7 units of this type of house like yours. Through the X-shaped layout, we can create an additional 12 square meters of usable space." |
4. Customer follow-up management system
It is recommended to use digital tools to manage customer processes:
| stage | Follow up frequency | key action |
|---|---|---|
| Intended customers | 2 times a week | Send case video + quotation |
| Already measured room | Once every other day | Provide 3 sets of comparison plans |
5. Latest industry data reference
| indicator | Industry average | Excellent value |
|---|---|---|
| Phone invitation to store rate | 9% | 23% |
| WeChat friend conversion rate | 5% | 15% |
| Amount of orders signed in a single month | 3-5 orders | 8-12 orders |
Summary: Salespeople need to focus on the renovation of old houses and smart home hot spots. Through online content marketing + offline scenario-based customer acquisition strategies, combined with a standardized speaking system, conversion efficiency can be increased by 2-3 times. It is recommended to update the hot topic database every month and dynamically adjust the marketing focus.
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