What is the trendy brand? Analysis of hot topics and hot content on the entire network in the past 10 days
In recent years, streetwear has become a hot topic in the global fashion field. From celebrities bringing goods to cross-border co-branding, trendy brand culture continues to break through the circle and attract the attention of young consumers. This article will combine hot topics across the Internet in the past 10 days and analyze the origins, representative brands and current trends of fashion brands through structured data.
1. The definition and origin of trendy brands
Trendy brands originated from American street culture in the 1980s, integrating skateboarding, hip-hop, graffiti and other elements. Its core features areLimited sale, unique design, community culture. Different from luxury goods, trendy brands place more emphasis on individual expression and youth culture identity.
| Time node | landmark event |
|---|---|
| 1980s | Stussy was founded in California and pioneered streetwear brands. |
| 1990s | Supreme was born in New York and established the trendy brand business model |
| 2010s | The rise of new brands such as Off-White and Vetements |
2. Top 5 popular fashion brands in 2023 (search data in the past 10 days)
| Ranking | brand name | Popular events | search index |
|---|---|---|---|
| 1 | Supreme | Co-branded model with Rolex exposed | 1,250,000 |
| 2 | BAPE | 30th anniversary series on sale | 980,000 |
| 3 | Off-White | The legacy of founder Virgil Abloh is on display | 850,000 |
| 4 | Palace | Co-branded with Adidas new model | 720,000 |
| 5 | Stussy | Global pop-up store events | 650,000 |
3. Three major recent phenomena in the trendy brand circle
1.Cross-border collaboration continues to heat up: The cooperation between Supreme and Rolex has triggered heated discussions. The resale price of the limited edition of 500 watches is expected to exceed US$100,000.
2.The rise of national fashion brands: Chinese brands such as CLOT and ROARINGWILD have performed well on the international stage, and Li Ning's "Enlightenment" series has appeared at Paris Fashion Week.
3.The rise of virtual fashion brands: RTFKT (a virtual shoe brand acquired by Nike) cooperated with Takashi Murakami to launch NFT items, with a single transaction price of 3 ETH (approximately US$5,000).
4. How to distinguish authentic and fake fashion brands?
| Discriminating Dimensions | Authentic features | Characteristics of imitations |
|---|---|---|
| Hang tag | Multi-layer anti-counterfeiting labels | Single layer simple printing |
| routing | Neat and no unnecessary threads | Messy and asymmetrical |
| price | Meet official pricing | 30%+ below market price |
5. Portraits of trendy brand consumer groups
According to the latest research, the main consumers of trendy brands show the following characteristics:
Conclusion:Fashion brands have developed from a subculture to a market worth hundreds of billions. Behind this is the strong demand of Generation Z for self-expression and community belonging. In the future, with the integration of concepts such as the metaverse and sustainable fashion, fashion brand culture will continue to evolve. It is recommended that consumers view hype rationally and choose designs that truly suit their personal aesthetics.
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